Chef de Cuisine
Product Management
Strategy, prioritization, spec discipline. App Discovery gives your team the behavioral product development process most teams skip. 15 questions force every decision before code.
The Startup Kitchen
Get a kitchen that cooks fast and
Speed without production confidence is a liability waiting to surface. Souped gives early-stage teams the full product process: strategy, design-first output, UAT before every release, and 24/7 monitoring after. $12/mo.
Free to startNo credit card90 minutes
What Does The Startup Kitchen Include
Every specialist role. One kitchen.
Early-stage teams ship with 3 people doing 8 jobs. Souped gives every person on your team the full product specialist layer they’re missing. Every station in the kitchen is manned. All at once.
Pastry Chef
UX Design
Flows, interactions, architecture. Brand Studio establishes visual identity and voice before the first screen. Your startup looks like your Series A deck promised it would.
Garde Manger
UI Designer
Design-first outputs with brand coherence. Souped’s interfaces include transitions, states, and animations, a complete design system with easy code portability.
Saucier
Front + Back-end Dev
Enterprise-grade architecture. Souped builds on enterprise architecture from day one, structured to scale from 10 to 10,000 without a rebuild.
Poissonier
DevOps Engineer
Deployment and production confidence. The gap between “published” and “production confident” is where most early-stage startups live in fear. Souped owns that layer.
Executive Chef
Software Architect
Scalable structure, compounding intelligence. Architecture and intelligence compound over time. You never face the rebuild tax.
How To Cook A Successful Business
Where fast-moving startups hit the wall.
Velocity without infrastructure is just moving faster toward the same old wall. Souped gives your team the production confidence to move fast and trust what you’ve shipped.
Without Souped: Half-baked
- ✕You build the same as last sprint. No App Discovery. Scope changes weekly. Features built on assumptions break in user testing.
- ✕Every sprint ends with a held breath. Deploys go straight to production. Sprint velocity drops as your team spends 30% of every cycle on hotfixes.
- ✕You find out from a churn spike. Something breaks on a Saturday. You find out on Monday. Three users are already gone.
With Souped: Seasoned
- ✓Well-mixed ingredients. 15 strategic questions lock scope, spec, and direction before code starts. Your team ships less, and ships what actually matters.
- ✓Test before you serve. Every sprint. Preview deploys for every update. Full flow testing before production. Your team ships confident.
- ✓The kitchen never closes. 12 detectors running 24/7. Chaski fires to Discord, email, or push the instant something needs attention.
Already have a product? Bring it to the kitchen.
Souped wraps your existing code with the full production layer. No rebuild. Your users never notice.
Bring your app. Start cooking. (opens in a new tab)Challenging the idea before code is written.
Naming the buyer and the alternative they’d drop.
Locking a price with evidence.
Sharpening the one line that sells it.
Building the first-ten-customers pipeline.
Cooking what the proof asked for.
Activating smoke detectors, 24/7.
✓ Service! Your business is open and taking payments at myidea.app
Build A Sustainable Business
The whole kitchen. Every station. Every role.
Three kitchens.
Choose your menu.
Your code is yours, always.
Kitchen 0
Solo founders building
$12$10/mo
7-day free trial. No credit card.
- 1 builder
- 100 end users
- Full 12-detector monitoring
- All games + Meal Plan
- Full Fond intelligence
- 1 GB storage
- Your code is yours.
- Export anytime.
- Kitchen Pass
Kitchen Plus
Founders earning revenue
$18$12/mo +1%
Your chef takes 1% when you earn.
- 2 builders included
- 1,000 end users
- Full 12-detector monitoring
- Full Fond + revenue-aware
- Stripe billing built in
- Daily guidance plan with Chaski alerts
- 5 GB storage
- Kitchen Pass Pro · Export anytime
Kitchen X
Universities, accelerators, agencies
Custom
SLA, dedicated support, co-brand.
- Unlimited builders
- Unlimited end users
- Full + custom monitoring
- Dedicated Fond instance
- Custom curriculum games
- SSO, SAML, audit logs
- Co-brand (Souped × You)
- Kitchen Pass Pro
- Dedicated support + SLA
No fluff. No fine print.
The kitchen answers everything.
Every other builder starts with code. Souped starts with strategy. App Discovery forces every product decision before writing code.
UAT gives you preview deployment management. Every update runs in a production-like environment, and you can test before it touches real users.
Yes. Standard Next.js on Vercel with Neon. Export anytime. Any team can pick it up without a rebuild.
90 minutes from the first Discovery question to the live app with monitoring active, billing configured, and a custom domain set.
Ship like a scale-up. Pay like a startup.
90 minutes. $12/mo. From crude to seasoned.